Privacy Policy

We are delighted that you are interested in our company. Data protection is a top priority for the management of Sporthotel Alpenrose Wolfgang Kostenzer GmbH. In general, you can use the Sporthotel Alpenrose Wolfgang Kostenzer GmbH website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as a data subject’s name, address, email address, or telephone number, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Sporthotel Alpenrose Wolfgang Kostenzer GmbH. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.

As the data controller, Sporthotel Alpenrose Wolfgang Kostenzer GmbH has implemented numerous technical and organizational measures to ensure the most comprehensive possible protection of the personal data processed via this website. Nevertheless, internet-based data transmissions may generally involve security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to provide personal data to us via alternative means, such as by telephone.

1. Definitions
The privacy policy of Sporthotel Alpenrose Wolfgang Kostenzer GmbH is based on the terminology used by the European legislative and regulatory bodies when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance. In this privacy

policy, we use the following terms, among others:
 

• a) Personal Data
  Personal data refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
   

• b) Data Subject
  A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
   

• c) Processing
  Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of making available, alignment or combination, restriction, erasure, or destruction.
   

• d) Restriction of processing
  Restriction of processing means the marking of stored personal data with the aim of limiting their future processing.
   

• e)    Profiling
  Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
   

• f) Pseudonymization
  Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
   

• g) Controller A
  controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
   

• h) Processor
  A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
   

• i) Recipient
  A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that body is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.
   

• j) Third
  Party A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons authorized under the direct responsibility of the controller or the processor to process the personal data.
   

• k) Consent
  Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
   

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

Sporthotel Alpenrose Wolfgang Kostenzer GmbH
Muehltaweg 10
6212 Eben am Achensee
Austria
Tel.: +43 (0)5243 52930
Email: info@alpenrose.at
Website: www.alpenrose.at

3. Name and address of the data protection officer
The data protection officer of the controller is:
MA Wolfgang Kostenzer
Sporthotel Alpenrose Wolfgang Kostenzer GmbH
Muehltaweg 10
6212 Eben am Achensee
Austria
Tel.: +43 (0)5243 52930
Email: info@alpenrose.at
Website: www.alpenrose.at

Any data subject may contact our Data Protection Officer directly at any time with questions or suggestions regarding data protection.

4. Cookies
The websites of Sporthotel Alpenrose Wolfgang Kostenzer GmbH use cookies. Cookies are text files that are placed and stored on a computer system via a web browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the specific web browser in which the cookie was stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, Sporthotel Alpenrose Wolfgang Kostenzer GmbH can provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Cookies allow us to optimize the information and offers on our website to better serve the user’s needs. As mentioned above, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the website, as this information is retrieved by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject can prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, not all functions of our website may be fully usable under certain circumstances.

5. Collection of General Data and Information
The website of Sporthotel Alpenrose Wolfgang Kostenzer GmbH collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages of our website accessed via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to prevent threats in the event of attacks on our information technology systems.

When using this general data and information, Sporthotel Alpenrose Wolfgang Kostenzer GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the continued functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Sporthotel Alpenrose Wolfgang Kostenzer GmbH therefore evaluates this anonymously collected data and information both statistically and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

6. Registration on our website
The data subject has the option to register on the website of the data controller by providing personal data. The specific personal data transmitted to the data controller in this process is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the transfer of such data to one or more processors, such as a parcel delivery service, which will also use the personal data exclusively for internal purposes attributable to the data controller.

Furthermore, when registering on the data controller’s website, the IP address assigned by the data subject’s Internet Service Provider (ISP), as well as the date and time of registration, are stored. This data is stored because it is the only way to prevent misuse of our services, and this data enables the investigation of criminal offenses if necessary. In this respect, the storage of this data is necessary to protect the data controller. This data is generally not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject, involving the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, by their very nature, can only be provided to registered users. Registered users are free to modify the personal data provided during registration at any time or to have it completely deleted from the data controller’s database.

The data controller will provide any data subject, upon request, with information at any time regarding which personal data has been stored about the data subject. Furthermore, the data controller will correct or delete personal data at the request or upon notification by the data subject, provided that no legal retention obligations preclude this. All employees of the data controller are available to the data subject as contact persons in this regard.

7. Subscription to Our Newsletter
On the website of Sporthotel Alpenrose Wolfgang Kostenzer GmbH, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller when subscribing to the newsletter is determined by the input form used for this purpose.

Sporthotel Alpenrose Wolfgang Kostenzer GmbH informs its customers and business partners at regular intervals via a newsletter about the company’s offers. The data subject may generally only receive our company’s newsletter if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address provided by a data subject for the first time when subscribing to the newsletter, using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace any (potential) misuse of a data subject’s email address at a later date and therefore serves to provide legal protection for the controller.

The personal data collected in connection with a newsletter subscription is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as might be the case with changes to the newsletter offering or alterations to the technical conditions. Personal data collected in connection with the newsletter service is not disclosed to third parties. The data subject may cancel their subscription to our newsletter at any time. Consent to the storage of personal data that the data subject has provided to us for the purpose of sending the newsletter may be revoked at any time. A link for revoking consent is included in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to notify the data controller of this in another manner.

8. Newsletter Tracking
The newsletters of Sporthotel Alpenrose Wolfgang Kostenzer GmbH contain so-called web beacons. A web beacon is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded web beacon, Sporthotel Alpenrose Wolfgang Kostenzer GmbH can determine whether and when an email was opened by a data subject and which links contained in the email were clicked by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and analyzed by the data controller to optimize newsletter distribution and to tailor the content of future newsletters even better to the interests of the data subject. This personal data is not disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent provided via the double opt-in procedure. Following revocation, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted by Sporthotel Alpenrose Wolfgang Kostenzer GmbH as a revocation.

9. Contact Options via the Website In accordance with legal
requirements, the website of Sporthotel Alpenrose Wolfgang Kostenzer GmbH contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general electronic mail address (email address). If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily transmitted by a data subject to the data controller is stored for the purposes of processing or contacting the data subject. This personal data is not disclosed to third parties.

10. Comment Function on the Website Blog Sporthotel Alpenrose
Wolfgang Kostenzer GmbH offers users the opportunity to leave individual comments on specific blog posts on a blog located on the data controller’s website. A blog is a portal maintained on a website, typically accessible to the public, where one or more individuals—referred to as bloggers or web bloggers—can post articles or share their thoughts in so-called blog posts. These blog posts can generally be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information regarding the time the comment was submitted and the username (pseudonym) chosen by the data subject is also stored and published. Furthermore, the IP address assigned by the data subject’s Internet Service Provider (ISP) is also logged. This storage of the IP address is carried out for security reasons and in the event that the data subject infringes the rights of third parties through a comment submitted or posts illegal content. The storage of this personal data is therefore in the data controller’s own interest, so that the data controller may, if necessary, exculpate itself in the event of a legal violation. This collected personal data is not disclosed to third parties unless such disclosure is required by law or serves the legal defense of the data controller.

11. Subscription to Comments on the Website Blog Comments
posted on the Sporthotel Alpenrose Wolfgang Kostenzer GmbH blog may generally be subscribed to by third parties. In particular, a commenter may subscribe to comments following their own comment on a specific blog post.

If a data subject chooses to subscribe to comments, the data controller sends an automatic confirmation email to verify, via a double opt-in procedure, that the owner of the provided email address has indeed chosen this option. The option to subscribe to comments can be canceled at any time.

12. Routine Deletion and Blocking of Personal Data
The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage or to the extent provided for by the European legislator or another legislator in laws or regulations to which the data controller is subject.

If the purpose of storage ceases to apply or if a retention period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

13. Rights of the data subject

• a) Right to Confirmation

  Every data subject has the right, granted by the European legislator, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a representative of the controller at any time.
   

• b) Right to access

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller, at any time and free of charge, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain information regarding the following:
   

  • the purposes of the processing
  • the categories of personal data being processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  • if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
  • the existence of a right to rectification or erasure of personal data concerning them, or to restriction of processing by the controller, or a right to object to such processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data are not collected from the data subject: any available information as to the source of the data
  • the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and—at least in such cases—meaningful information regarding the logic involved, as well as the scope and intended effects of such processing on the data subject
     

  Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject is also entitled to receive information about the appropriate safeguards in connection with the transfer.

  If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.
   

• c) Right to rectification

  Every data subject affected by the processing of personal data has the right, granted by European legislation, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data—including by means of a supplementary statement—taking into account the purposes of the processing.
  
  If a data subject wishes to exercise this right to rectification, they may contact an employee of the data controller at any time.
   

• d) Right to erasure (right to be forgotten)

  Every data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller erase personal data concerning them without undue delay, provided that one of the following grounds applies and insofar as the processing is not necessary:
   

  • The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
  • The data subject withdraws their consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data has been processed unlawfully.
  • The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
  • The personal data was collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.
     

  If any of the above reasons apply and a data subject wishes to request the erasure of personal data stored by Sporthotel Alpenrose Wolfgang Kostenzer GmbH, they may contact an employee of the controller at any time. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will ensure that the request for erasure is complied with without delay.
  
  If the personal data has been made public by Sporthotel Alpenrose Wolfgang Kostenzer GmbH and our company, as the controller pursuant to Art. 17(1) GDPR, is obligated to erase the personal data, Sporthotel Alpenrose Wolfgang Kostenzer GmbH shall take appropriate measures, taking into account available technology and implementation costs, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested these other data controllers to delete all links to such personal data or copies or replicas of such personal data, provided that the processing is not necessary. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will take the necessary steps on a case-by-case basis.
   

• e) Right to restriction of processing

  Any data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller restrict processing if one of the following conditions is met:
   

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject opposes the erasure of the personal data and requests instead the restriction of the use of the personal data.
  • The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.
  • The data subject has objected to the processing pursuant to Art. 21(1) of the GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.
     

  If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by Sporthotel Alpenrose Wolfgang Kostenzer GmbH, they may contact an employee of the data controller at any time. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will arrange for the restriction of processing.
   

• f) Right to Data Portability

  Every data subject affected by the processing of personal data has the right, granted by European legislation, to receive the personal data concerning them, which the data subject has provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
  
  Furthermore, when exercising their right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another controller, provided this is technically feasible and does not adversely affect the rights and freedoms of others.
  
  To exercise the right to data portability, the data subject may contact an employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH at any time.
   

• g) Right to Object

  Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
  
  Sporthotel Alpenrose Wolfgang Kostenzer GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims.
  
  If Sporthotel Alpenrose Wolfgang Kostenzer GmbH processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Sporthotel Alpenrose Wolfgang Kostenzer GmbH regarding processing for direct marketing purposes, Sporthotel Alpenrose Wolfgang Kostenzer GmbH will no longer process the personal data for these purposes.
  
  In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them that is carried out by Sporthotel Alpenrose Wolfgang Kostenzer GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
  
  To exercise the right to object, the data subject may contact any employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.
   

• h) Automated decisions in individual cases, including profiling

  Any data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning the data subject or similarly significantly affects the data subject, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also provides for suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.
  
  If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the explicit consent of the data subject, Sporthotel Alpenrose Wolfgang Kostenzer GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to present one’s own point of view, and to contest the decision.
  
  If the data subject wishes to exercise rights regarding automated decisions, they may contact an employee of the controller at any time.
   

• i) Right to withdraw consent under data protection law

  Every data subject affected by the processing of personal data has the right, granted by European legislation, to withdraw consent to the processing of personal data at any time.
  
  If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.
   

14. Data Protection in Job Applications and the Application Process
The data controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also take place electronically. This is particularly the case when an applicant submits the relevant application documents to the data controller electronically, for example via email or through a web form on the website. If the data controller enters into an employment contract with an applicant, the submitted data will be stored for the purpose of managing the employment relationship in accordance with legal requirements. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller preclude such deletion. Other legitimate interests in this sense include, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

15. Privacy Policy Regarding the Use of Facebook
The data controller has integrated components of the company Facebook into this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with one another and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to share personal or business-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos, and connect with others through friend requests.

The operator of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject resides outside the United States or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user visits one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective Facebook component to download a representation of that Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook learns which specific subpage of our website is being visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the Facebook component and assigned by Facebook to the data subject’s respective Facebook account. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the “Like” button, or if the data subject posts a comment, Facebook associates this information with the data subject’s personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for such information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, which is available at en.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains the settings options Facebook offers to protect the data subject’s privacy. In addition, various applications are available that allow data transmission to Facebook to be suppressed. Such applications may be used by the data subject to prevent data transmission to Facebook.

16. Privacy Policy Regarding the Use of Google AdSense
The data controller has integrated Google AdSense into this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites to match the content of the respective third-party site. Google AdSense allows for interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time a user visits one of the individual pages of this website operated by the data controller and on which a Google AdSense component has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains personal data, such as the data subject’s IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing.

The data subject may, as described above, prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser would also prevent Alphabet Inc. from setting a cookie on the data subject’s information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.

Google AdSense also uses so-called web beacons. A web beacon is a miniature graphic embedded in web pages to enable log file recording and log file analysis, thereby allowing for statistical evaluation. Using the embedded web beacon, Alphabet Inc. can determine whether and when a website was opened by a data subject and which links were clicked by the data subject. Web beacons are used, among other things, to evaluate website traffic.

Through Google AdSense, personal data and information—including the IP address, which is necessary for the collection and billing of the displayed advertisements—are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may, under certain circumstances, disclose this personal data collected via the technical process to third parties.

Google AdSense is explained in more detail at this link: www.google.de/intl/en/adsense/start/.

17. Privacy Policy Regarding the Use of Google Analytics (with Anonymization Function)
The data controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data regarding the behavior of website visitors. A web analytics service collects, among other things, data on which website a data subject came from (so-called referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to perform cost-benefit analyses of online advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the suffix "_gat._anonymizeIp" for web analytics via Google Analytics. This suffix causes Google to truncate and anonymize the IP address of the data subject’s internet connection when accessing our website from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that illustrate activity on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject’s computer system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Google Analytics component has been integrated—the web browser on the data subject’s computer is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and, consequently, to enable commission settlements.

The cookie stores personal information, such as the time of access, the location from which access originated, and the frequency of the data subject’s visits to our website. Each time our website is visited, this personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through the technical process to third parties.

The data subject may prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the web browser used, thereby permanently objecting to the setting of cookies. Such a setting of the web browser used would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics regarding the use of this website, as well as to the processing of this data by Google, and to prevent such processing. To do so, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information regarding website visits may be transmitted to Google Analytics. Google interprets the installation of the browser add-on as an objection. If the data subject’s computer system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s applicable privacy policy can be accessed at www.google.de/intl/en/policies/privacy/ and at www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at this link: www.google.com/intl/en_US/analytics/.

18. Privacy Policy Regarding the Use of Google Remarketing
The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-specific advertisements and consequently display interest-based ads to the internet user.

The operator of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display ads via the Google Display Network or on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the data subject’s computer system. What cookies are has already been explained above. By setting the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also part of the Google advertising network. Each time a website is visited on which the Google Remarketing service has been integrated, the data subject’s web browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data, such as the user’s IP address or browsing behavior, which Google uses, among other things, to display interest-based advertising. The cookie

is used to store personal information, such as the websites visited by the data subject. Accordingly, each time our website is visited, personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through the technical process to third parties.

The data subject may, as described above, prevent the setting of cookies by our website at any time by adjusting the settings of the web browser used, thereby permanently objecting to the setting of cookies. Such a setting of the web browser used would also prevent Google from setting a cookie on the data subject’s information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the web browsers they use and make the desired settings there.

Further information and Google’s applicable privacy policy can be accessed at www.google.de/intl/en/policies/privacy/.

19. Privacy Policy Regarding the Use of Google+
The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with one another and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or business-related information. Google+ allows users of the social network, among other things, to create private profiles, upload photos, and connect with others through friend requests.

The operator of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user visits one of the individual pages of this website operated by the data controller and on which a Google+ button has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google learns which specific subpage of our website is being visited by the data subject. More detailed information about Google+ is available at developers.google.com/+/

If the data subject is logged into Google+ at the same time, Google recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected via the Google+ button and assigned by Google to the data subject’s respective Google+ account.

If the data subject clicks one of the Google+ buttons integrated into our website and thereby submits a Google+1 recommendation, Google associates this information with the data subject’s personal Google+ user account and stores this personal data. Google stores the data subject’s Google+1 recommendation and makes it publicly accessible in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation submitted by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in that account, in other Google services—for example, in the search results of the Google search engine, the data subject’s Google account, or in other locations, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing Google’s various services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not wish to have personal data transmitted to Google, they can prevent such transmission by logging out of their Google+ account before visiting our website.

Further information and Google’s applicable privacy policy can be found at www.google.de/intl/en/policies/privacy/. Further information from Google regarding the Google+1 button is available at developers.google.com/+/web/buttons-policy.

20. Privacy Policy Regarding the Use of Google AdWords
The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search engine results and on the Google Display Network. Google AdWords enables an advertiser to specify certain keywords in advance, through which an ad is displayed in Google’s search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. Within the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and in accordance with the previously defined keywords.

The operator of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertisements on third-party websites and in the search results of the Google search engine, as well as by displaying third-party advertisements on our website.

If a data subject arrives at our website via a Google ad, Google places a so-called conversion cookie on the data subject’s computer system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages—such as the shopping cart of an online store system—have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website via an AdWords ad generated revenue—that is, completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads—that is, to assess the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the web pages visited by the data subject. Accordingly, with every visit to our website, personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected via the technical process to third parties.

As described above, the data subject may prevent the setting of cookies by our website at any time by adjusting the settings of the web browser used, thereby permanently objecting to the setting of cookies. Such a setting in the web browser would also prevent Google from setting a conversion cookie on the data subject’s computer system. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the web browsers they use and make the desired settings there.

Further information and Google’s applicable privacy policy can be accessed at www.google.de/intl/en/policies/privacy/.

21. Privacy Policy Regarding the Use of Instagram
The data controller has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos, as well as to redistribute such data on other social networks.

The operator of Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a user visits a page on this website operated by the data controller that includes an integrated Instagram component (Instagram button), the user’s web browser on their computer automatically downloads a representation of the relevant Instagram component. As part of this technical process, Instagram learns which specific subpage of our website is being visited by the data subject.

If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject visits our website and for the entire duration of their visit to our website. This information is collected by the Instagram component and assigned by Instagram to the data subject’s respective Instagram account. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted thereby are assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged into Instagram at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish for this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.

Further information and Instagram’s applicable privacy policy can be found at help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

22. Privacy Policy Regarding the Use of LinkedIn
The data controller has integrated components of LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new ones. Over 400 million registered users utilize LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operator of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which specific subpage of our website is being visited by the data subject.

If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s respective LinkedIn account. If the data subject clicks a LinkedIn button integrated into our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged into LinkedIn at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish for this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before visiting our website.

LinkedIn offers the option to opt out of email messages, SMS messages, and targeted ads, as well as to manage ad settings, at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at www.linkedin.com/legal/cookie-policy.

23. Privacy Policy Regarding the Use of YouTube
The data controller has integrated YouTube components into this website. YouTube is an online video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programs, as well as music videos, trailers, or videos created by users themselves, are available via the internet portal.

The operator of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user accesses one of the individual pages of this website operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective YouTube component to download a representation of that YouTube component from YouTube. Further information about YouTube can be found at www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google learn which specific subpage of our website the data subject is visiting.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and associated with the data subject’s respective YouTube account.

YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish for this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, which is available at www.google.de/intl/en/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.

24. Legal Basis for Processing
Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration—the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance information, or other vital information subsequently had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, unless the interests, fundamental rights, and freedoms of the data subject override such interests. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).

25. Legitimate interests in processing pursued by the controller or a third party If the processing of personal data is
based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

26. Duration for which personal data is stored
The criterion for the duration of storage of personal data is the respective statutory retention period. Upon expiration of the retention period, the relevant data is routinely deleted, provided it is no longer necessary for the performance of a contract or for entering into a contract.

27. Legal or contractual requirements for the provision of personal data; Necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We inform you that the provision of personal data is in part required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must subsequently process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what consequences failure to provide the personal data would have.

28. Existence of Automated Decision-Making
As a responsible company, we do not engage in automated decision-making or profiling.

This Privacy Policy was created using the Privacy Policy Generator by Braunschweig External Data Protection Officer in cooperation with RC GmbH, which recycles used laptops, and the file-sharing attorneys at WBS-LAW.

Use of IntelliAd Web Tracking: This website uses the web analytics service with bid management provided by intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. To tailor the design and optimize this website, anonymized usage data is processed and stored in aggregated form, and usage profiles are created from this data. When intelliAd tracking is used, cookies are stored locally. You have the right to object to the processing of your usage data. To do so, please use the intelliAd opt-out function.